Category Archives: MG Atomix

MG Rover launch MG Atomix

MG announces the introduction of a new exciting range of special edition MG cars in collaboration with the pop group Atomic Kitten.

In recognition of their racing association, MG and Team Atomic Kitten have endorsed their partnership with the introduction of ‘Atomix’ Special Edition MG ZR and MG ZS cars. The MGs are derived from the popular MG ZR+ 105 and MG ZS+ 120 models, featuring additional specification and available in Le Mans Green, Solar Red and the new XPower Grey, as used on the MG Rally and Touring race cars.

The MG ZR Atomix SE looks the part with side sill finishers to complement the front and rear spoiler treatment, 16″ ‘Hairpins’ MG alloy wheels and front fog lamps. Inside the Atomix naturally features a great sound system with a standard fit Kenwood CD tuner. Harnessing the driver are part leather Monaco seats and a leather steering wheel. An electric sunroof and windows, and remote central door locking provide security. Available in both 3- and 5-door body styles, and priced at GBP12,395 and GBP12,950 respectively, the ZR Atomix will be sure to turn heads. The ZR Atomix SE accelerates to 60mph in 10.0 secs, with 30-50mph (4th gear) arriving in 9.6 secs with a potential 111mph top speed.For those customers who want to make a bigger impression and take influence from the Touring Car strengths, the MG ZS ‘Atomix’ SE looks the part with an aerodynamic front bib spoiler, front fog lamps and side sill finishers to complement the aggressive appearance.

On the inside, the soundtrack is provided by the latest Kenwood CD tuner. Providing added support are Monaco part-leather seats for the dynamic handling which is standard in all MG ZS cars.

The substantial ZS specification includes 16″ ‘Hairpins’ alloy wheels, a sports suspension that has attracted widespread acclaim, ABS with EBD (Electronic Brake Distribution), four airbags, remote central door locking and air conditioning. Electric front windows and door mirrors are also standard.

Priced at GBP14,395 for the 5-door hatchback and GBP15,210 for the 4-door saloon, each produces great performance with acceleration to 60mph achievable in 9.0 secs, 30-50mph (in 4th gear) in 6.8 secs, onto a potential top speed of 122mph.

John Sanders, sales and marketing director, commented: “The success of the MG ZS in the BTCC this year and our association with Team Atomic Kitten has provided a brilliant opportunity for supporters to share in the excitement that driving an MG ZS can generate. It’s a winning combination with a great soundtrack!”

Atomic Kitten, Jenny Frost said: “We’ve had a great time racing the MG ZS in the BTCC, winning six races in class. And it’s great to continue this, with the MG Atomix SE cars. We’re so pleased to be associated with MG ‘S it’s a great British brand.”

Promo photos for the new Atomix cars can be found here.

Issued by MG Rover Group Communications: +44 (0)121 482 5935 / fax: +44 (0)121 482 6165