Production of the MG TF, the UK’s best selling sports car, is on the increase due to customer demand. Sales in March 2003 reached their highest level since introduction and that of its predecessor the MGF. The increased build rate rises by 130 to 430 units per week.
The TF represents the attractive combination of great handling, high performing engines, stylish design and open top motoring. Impressive performance and economy extend this desirability still further. Recent class leading scores in the Euro NCAP safety tests and being judged the ‘World’s Most Beautiful Cabriolet’ in Milan have combined to demonstrate the appeal of this pedigree British sportscar.
Commenting on the increased production, John Sanders, MG Rover Group Sales and Marketing Director said: “The TF has proved to be another great success for MG. With the special offer in our spring campaign ‘Bring us any genuine offer and we’ll beat it’, there has never been a better time to buy one of these superb sports cars.”Issued by MG Rover Group Communications
With Summer almost upon us, now is a great time to get that MGTF you deserve! 🙂
MG Rover Group has announced a groundbreaking initiative, ‘Bring us any genuine offer and we’ll beat it’ ‘S a programme of far ranging offers that will be of great interest to all purchasers of new cars.
Consumer offers have traditionally been focused on one or two key elements such as free insurance or a low cost finance package. MG Rover Group were first to offer the innovative and popular ‘Free Fuel’ campaign and this new approach recognises that every customer has a different purchase requirement.
The ‘Bring us any genuine offer and we’ll beat it’ programme, encourages customers of new MG and Rover cars to select their preference from a wide range of options. This may include one or more of the following:
Fuel until 2004*
LPG Band 4 conversion
0% Finance*
Additional extras (options and accessories)Track day experience (MG only)
2 or 3 years’ servicing
Deposit contribution
Money Off*
1 year’s insurance (UK mainland only)*
Cash back
Low finance*
* Specific terms and conditions apply
Commenting on this innovative programme, John Sanders, MG Rover Group Sales and Marketing Director, explained: “Our approach recognises that every customer will have a different purchase requirement. The wide choice of options is tailored to meet individual needs and thus give customers exactly what they want. Whatever incentive other manufacturers offer, quite simply, we’ll beat it. Whether customers want insurance, cash-back, servicing, interest free finance, deposit contributions, we can provide the best range of offers in the marketplace.”
The purchase options are available on all new MG and Rover cars registered between 1 April and 30 June 2003. LPG Band 4 conversions are available on all 1.6- and 1.8-litre Rover and MG saloon cars (excluding the MG ZR 160 / Express 160).
Press release issued by MG Rover Group Communications
The MG TF has been judged the ‘World’s Most Beautiful Cabriolet’ at the awards ceremony held by L’Automobile piu Bella del Mondo, in Milan. A panel of 13 international judges, made up from design experts outside the automotive industry, credited MG TF with the class win ‘for blending great originality and typical elements of MG tradition, with a strong casual and dynamic character’.
The World’s Most Beautiful Automobile title is an established award, now in its 10th year. It recognises design significance from a non-automotive perspective. Judges included leading art critic Bruno Alfieri and art-photographer Gianni Berengo Gardin. Thirty-three car product designs are judged in nine categories.
John Sanders, sales & marketing director, said: “This accolade is an outstanding achievement particularly in the light of such an impressive body of judges and another example of how the company’s talented styling and engineering teams have developed the MG TF into a car of both substance and style.”
The Rover 75 won the high-class saloon category in 1999. The MG TF has also been awarded ‘Cabrio of the Year’ at last year’s Geneva Motor Show and recently performed exceptionally well in Euro NCAP tests with a four-star occupant and three-star pedestrian result. It is available in four specification models, priced between GBP15,750 and GBP19,995.Issued by MG Rover Group Communications: +44 (0)121 482 5935 / fax: +44 (0)121 482 6165
The MGTF, the UK’s best-selling sports car, has been voted Performance Car of the Year by Driver Magazine, at the Annual Motoring Industry Car of the Year Awards in New Zealand.
Selected for its “truly sporting chassis and brisk performance”, Driver Magazine said that it “really liked the MGTF and found it both fun and a serious performer”. The MGTF beat the HSV/Monaro, Maserati Coupe/Spyder and Mitsubishi Diamante Ralliart.
Allan Dick from Driver Magazine commented: “The MGTF 160’s new suspension set-up, improved body torsional rigidity, more powerful engines and attractive new styling were key influences in the judging panel’s decision to vote the TF Driver Magazine’s Performance Car of the Year.”
John Tweedy, International Markets Director at MG Rover Group, said: “This success in the first few months of our re-entry in to New Zealand is another example of the great enthusiasm for our products shown in new markets and bodes well for our expansion in international markets.”
Well done!